City of Saint Bon, Courchevel, French Alps
Office: Horwath HTL France
Category: Audit / Operational review / Search for investors & operators
Project Overview: The resort of Courchevel observed that customers increasingly ask for more than just skiing. The challenge is to develop summer tourism. Hence Courchevel developed a leisure and wellness center organized around a pool complex in the center of the project organized around 3 areas (Sport, evasion, welfare), a large hall dedicated to the hosting of sport and cultural events (up to 2 500 spectators), a seminar center, a multimedia library, restaurants and shopping areas and comfort and outsid e facilities (parking, etc..)
The mission focused on analyzing the customer characteristics to adapt the marketing mix, assess the estimated level of attendance of the various project elements, adapt the business plan, and guide the management of facilities.
Project Status: Assignment completed in 2008 – discussions on-going between investors and the City of Courchevel