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Horwath HTL Planning and Development
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Over 12,000 Feasibility Studies completed globally.
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Whatever the problem, Horwath HTL will find the solution.

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Hotel Planning and Development

Getting the planning and development right is fundamental for any hotel, tourism and leisure project. Our international team of experts will use their project experience, market research and analytical capabilities to help you navigate the entire process.

The key to any successful hotel development is thorough planning and preparation, only when every aspect and cost has been carefully considered, should the wheels be set in motion” Robert Hecker, Chairman Horwath HTL

We can spot development opportunities, recommending the concept and product that will realise its full potential.

By estimating project cash flows, we can test a project’s financial feasibility. We can also form a view of potential investment returns based on a detailed analysis of future market performance, the competitive attributes of the subject property and local operational and financial benchmarks from our database.

Developers, operators, lenders and investors rely on our reports for an impartial assessment of project viability while our market and product descriptions form the basis for architectural briefs, for shortlisting appropriate operators and for project branding.

Our planning and development services include:

  • Appraisal Reports
  • Destination and Large Scale Project Master planning
  • Facilities Programming
  • Highest and Best Use
  • Hotel Management Company Selection and Contract Negotiation
  • Macro Tourism Analysis
  • Market Entry Strategy
  • Market and Financial Feasibility Studies
  • Product Conceptualization
  • Project Capitilization and Financial Structuring
  • Residual Land Valuation
  • Strategic Planning

Success Stories

  • Big Ben and Westminster bridge at dusk
    Planning & Development

    Feasibility Study – London, UK

    Overview: Horwath HTL was appointed to undertake a short feasibility study for a select service upscale hotel.

    Description of Project: Horwath HTL provided an understanding of the key parameters affecting the positioning of the future project and its anticipated financial performance.

    Solution: Our Market and Feasibility Study was used for financing purposes and the hotel subsequently opened in 2013.

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    "St. Paul's Cathedral and the Millenium bridge (London, England)."
    Planning & Development

    Feasibility Study – London, UK

    Overview: Horwath HTL was appointed to provide a market and financial feasibility study in respect of a 42-key suite-led boutique hotel in the Midtown area of London, to be set within a historic Grade II listed building.

    Solution: The project was divided into two phases. The first phase, undertaken in 2012, consisted of a high-level analysis of the viability of the proposed development.

    Implementation: The property is currently scheduled to open by the end of 2016.

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    Planning and Development SS
    Planning & Development

    Feasibility Study – Cambridgeshire, UK

    Overview: Horwath HTL was mandated to provide a comprehensive market & feasibility study for a proposed budget hotel as well as a due diligence report on a development offer on the site of a major leisure ground on the outskirts of Cambridge.

    Solution: The aim was to grant a hotel developer or operator a ground lease. Horwath HTL was approached to conduct a market and feasibility study for the purposes of validating the feasibility of the proposed development, and of assessing the potential ground rent.

    Implementation: Our recommendations and analysis of the proposed hotel helped the client to negotiate preferable terms to the development offer.

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  • Planning and Development SS
    Planning & Development

    Football stadium, Brentford, UK

    Overview: Horwath HTL has been working with the owners of Brentford Football Stadium on their proposed redevelopment of the site.

    Solution: Our team undertook extensive local research and conducted a full analysis of the scheme in order to fully understand the opportunity for the proposed hotel component.

    Implementation: The project remains on-going.

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