In a move set to shake up the way travel destinations and hotel development and management companies conduct long-term planning, two of the world’s leading hospitality consulting firms have formed an alliance to provide a suite of integrated services ranging from feasibility studies through to brand definition. Specialist hotel business strategy consultants Horwath HTL and brand creation agency QUO have entered into an alliance to combine their expertise in order to provide the hospitality sector with an unparalleled offering in terms of business consulting.
Horwath HTL will provide management services, including asset management, planning and development, valuation, and strategic advice. Meanwhile, QUO, known for inventing and developing some of the most innovative and iconic brands in the hospitality sector, will deliver its expertise in brand strategy, corporate identity, content and design creation, video and web services.
This new alliance creates powerful synergies that will deliver immense benefits to clients through a fully integrated approach to hospitality business strategy. Never before has such a broad but complementary range of turnkey services been available to the hotel and travel sector from a single source. With this new arrangement, the two agencies will be working together to provide unified business and brand strategy services that will augment each other to generate fully optimised outcomes for clients.
James Chappell, Global Business Director of Horwath HTL said, “We have spent a tremendous amount of time analysing where we can truly add value for hotel owners in a global market with such a strong proliferation of brands. Partnering with QUO allows us to provide an incredible and complementary solution to hotel owners. Using our market knowledge and experience, combined with QUO’s ability to create and bring to life amazing brands, we can offer a full strategic analysis and brand repositioning service, unique in the industry”.
Discussing the new partnership, QUO’s CEO, David Keen, said, “We are extremely excited about this new alliance with Horwath HTL. The hospitality industry is well aware of the high quality of Horwath HTL’s business advice, and combining that with QUO’s specialist experience in hotel and travel branding creates an unprecedented package for the travel industry that is so much greater than the sum of its individual parts”, adding that, “Our joint team will now be moving forward to work closely with clients to generate highly innovative strategies that will have a massive impact on the future development of the hotel and travel sector”.